We live in a world of temptation. In grocery stores, donuts, cookies and other goodies are masterfully placed at the end of practically each aisle, screaming at us, “buy, buy, buy.” It is really hard to constantly resist these temptations. The marketers and store managers are hoping that one time, you will finally succumb, pick up that package of cookies and forever become a faithful customer.
In the cyber world, with the ease of data transmission, information is smoothly, quickly and fanatically transmitted. Some data we cannot control; for example, emails from clients. However, there are many other electronic data we can decide whether or not we want it. No one is forcing us to get it. They lure us with tempting titles of reports making us feel that we would be absolutely remiss and ridiculous if we were to ignore their offer. Plus, the report is absolutely “FREE!” Can you imagine if they gave away free packages of cookie and cake samples? Of course, everyone would grab one. We love free stuff!
Okay, okay. True confessions. I realized that I was signing up for too many free reports. I love learning. I have so much to learn. I feel I need to learn everything. Wait stop! I don’t need to learn everything. I found that I was signing up for this free report then that free report. The free report would arrive in my inbox, then I realized I wasn’t taking the time to read it. Or, the download would be immediate and I had to make a decision right then and there to either read, or save and file it, or both. But I didn’t want to really read it right then. Then I soon had other emails populating my inbox from the source of the FREE report. More information that I didn’t have time for.
Now, I have become much more discriminate on which reports I sign up for. The clutter in my inbox is reduced, saving me time from scanning and deleting emails. I read what I really and truly need to read. Another time saver. With all the information thrashing your way, you cannot become productive if you spend your time signing up for and hoping to read what you get FREE. Don’t be tempted by FREE; rather, be aware of how you are spending your time and devote more of it to income producing activities. Consider hiring an expert to implement areas of your business where you are less knowledgeable. You will have less clutter, save time and money in the long run.